semi-circle is a leatherworking studio based in Melbourne, Australia. The products created by semi-circle are recognisable for their commitment to simplicity, with any unnecessary panels, cuts and stitching removed.
Reflecting semi-circle‘s design process, the visual identity necessitated a pared-back, minimal solution. The application of the logo across a diverse range of products and mediums required that it be inherently versatile. Accordingly, the logo takes on two forms to accommodate the ranging specifications of semi-circle’s products.
The Summer Series logo was conceived to promote a line of experimental and playful products. Building on the foundations of the original semi-circle logo, the Summer Series edition encapsulates the playful direction of the collection.
Reflecting semi-circle‘s design process, the visual identity necessitated a pared-back, minimal solution. The application of the logo across a diverse range of products and mediums required that it be inherently versatile. Accordingly, the logo takes on two forms to accommodate the ranging specifications of semi-circle’s products.
The Summer Series logo was conceived to promote a line of experimental and playful products. Building on the foundations of the original semi-circle logo, the Summer Series edition encapsulates the playful direction of the collection.
